Archive for High Quality
Can a Press Release Drive Quality Traffic to Your Internet Business?
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Traditionally, press releases have been one of the most powerful tools that a business or organization had in order to increase exposure and generate interest. However, as the world of media and technology has changed, there has been a change in the way that press releases can be used as well. It’s important to understand how press releases have changed and how they can be utilized today for an effective marketing program.
In the past, a press release was used solely as a way to promote a product, company, service or event through the media. Perhaps you released a brand new product with some fantastic features that customers have been looking for. Your company writes up a press release, sends it out to all of the major news providers in your area and hopes that it sparks their interest.
If a journalist or reporter sees your press release and thinks that it makes for a good story, they will follow up and either write an article on it, do a television segment for it or in some other fashion highlight the information that was given to them. In this way your company gets free exposure in a major media outlet all for sending out press releases to various sources. It worked for the media because they got new stories and information and it worked for businesses because of the coverage they received as a result.
Today with the Internet though press releases have changed. Yes, there are still traditional press releases being used everyday in standard media outlets. However, there is also a new class of press releases, the online press release. An online press release is made specifically to be distributed to online press release websites, as opposed to traditional outlets. How do these really work and can they be effective tools for driving high quality traffic to your business?
There are actually several different benefits to distributing an online press release. The first of which is that you are going to be including links back to your business. The major press release sites are all high ranking, meaning that the links that you include on these sites will help boost your PageRank and search engine standing. The result is more traffic driven to your website from searches as your site enjoys an increased reputation.
Another benefit to the online press release is the power of search engine optimization. When you create an online press release you get a chance to include links back to your website, as mentioned. However you also get to control the anchor text of those links, and you also get to fill the press release with the keywords and phrases of your choosing. By doing this, you can get the press release highly found in the search engines.
When somebody performs a search for a topic, sees your press release and then clicks through to your website you’ll be gaining a great deal of traffic. This traffic will be highly targeted when you make use of effective SEO techniques, and your website will receive a big boost as a result.
For example, let’s say that you’re developing a new line of cheap workout clothing for runners. If you optimize your press release for that term and related phrases, then people searching for those items will come upon your press release. Reading about your company and their new release, they’ll follow through to your site and you’ll have a highly interested prospect that’s primed to be converted.
Don’t forget that with an online press release you can still potentially gain traditional media exposure. While their main benefits lie in SEO and traffic generation, online press releases are still official press releases that media outlets will pour through to try to find stories. Therefore if you’re lucky you will enjoy all of the above advantages and you’ll still receive traditional media coverage as well.
As with every other area of marketing, advertising and promotion, the realm of press releases has changed and evolved over the last decade. While traditional press releases are still powerful, online press releases are quickly growing in importance. You can increase your presence, improve your ranking in the search engines and send high quality traffic to your website.
How Copy Writing Can Make or Break Your Online Business
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There are many factors that go into the success or failure of any business. In many ways there are even more factors for online businesses than traditional businesses. It’s simply a completely different environment, and you have to stay atop all of the latest trends, get found over a stiff pool of competition in the search engines and then find ways to convert your site’s traffic into paying customers and clients. The good news is that all of your success is in your own hands. One of the factors that can make a huge difference, and in many ways the factor that can even make or break your online business, is copy writing.
Copy writing is a term that is thrown around a bit too loosely and it’s important to understand what it really means. Copy writing is not just any website content you have. On the contrary, copy writing is geared specifically to be promotional. The purpose of copy writing is to get somebody to make a purchase or take another desired action. High quality copy writing will draw people in, get their attention and keep them engaged, leading them the whole way towards taking a specific action that the author or business owner intended.
Content such as reviews, testimonials or product and service details is meant to be informative. It’s secondary information that people are looking for and interested in, but it’s not selling anything directly. At most it’s making a soft-sell by giving people more confidence in what you’re offering, or by merely informing them as much as possible so they can make an accurate judgment if they are interested.
It is the copy writing however that is really making that push for a sale. It does more than just inform people or softly hint at taking an action, it tells people exactly what to do, how to do it and it gives them a reason or many reasons why they should do it. Additionally, it encourages immediate action so that you convert as many people as possible without ever losing them to complacency, forgetfulness or competition from other businesses.
So many business owners take a hands-off approach and assume that people will figure everything out, and that the sales that will be made will be made regardless of what information or content they present. Unfortunately that’s a terrible misunderstanding and a huge oversight that can seriously derail your business and the profits you are trying to bring in. With some poorly designed websites visitors don’t know when, where or how to make a purchase. Worst of all is when someone doesn’t even understand that you even are selling anything.
Copy writing is the link between product or service and consumer or prospect. It brings the two of them together and lays everything out on the line. You can either hope that your soft-sell approach does enough to get the job done, or you can actively seek out sales through copy writing. It’s the difference between passively watching prospects walk out the door and convincing them by making them an offer they can’t refuse. As the owner of an online business you want to highlight all of your strengths and benefits. Copy writing enables you to do this, and the end result is that you’ll see more sale and more conversions.
People have a short attention span, and they need and like to see everything laid out right in from of them. If I buy your product, what exactly am I receiving? Why should I buy your product instead of another company’s? What are the benefits to working with your organization? If I take action right now, what do I receive? Will I be missing out on something if I don’t make this purchase and do it now? These are the questions that people want answered. Copy writing answers all of those and much more.
The bottom line is that copy writing really can make or break your online business. Without high quality copy writing, you’re just another website amongst hundreds of millions that doesn’t stand out from the crowd. People may find your site, but they’ll quickly leave as they ponder what you’re all about and why they should care. However, with copy writing when you have people at your site, they are yours for the taking. You can quickly convince and convert them, bringing in a great deal more sales than would have occurred otherwise. You can either hope that your hands-off, soft-sell approach works or you can seize the reins and pull the sales in with copy writing.
