Archive for Marketing Program
Can a Press Release Drive Quality Traffic to Your Internet Business?
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Traditionally, press releases have been one of the most powerful tools that a business or organization had in order to increase exposure and generate interest. However, as the world of media and technology has changed, there has been a change in the way that press releases can be used as well. It’s important to understand how press releases have changed and how they can be utilized today for an effective marketing program.
In the past, a press release was used solely as a way to promote a product, company, service or event through the media. Perhaps you released a brand new product with some fantastic features that customers have been looking for. Your company writes up a press release, sends it out to all of the major news providers in your area and hopes that it sparks their interest.
If a journalist or reporter sees your press release and thinks that it makes for a good story, they will follow up and either write an article on it, do a television segment for it or in some other fashion highlight the information that was given to them. In this way your company gets free exposure in a major media outlet all for sending out press releases to various sources. It worked for the media because they got new stories and information and it worked for businesses because of the coverage they received as a result.
Today with the Internet though press releases have changed. Yes, there are still traditional press releases being used everyday in standard media outlets. However, there is also a new class of press releases, the online press release. An online press release is made specifically to be distributed to online press release websites, as opposed to traditional outlets. How do these really work and can they be effective tools for driving high quality traffic to your business?
There are actually several different benefits to distributing an online press release. The first of which is that you are going to be including links back to your business. The major press release sites are all high ranking, meaning that the links that you include on these sites will help boost your PageRank and search engine standing. The result is more traffic driven to your website from searches as your site enjoys an increased reputation.
Another benefit to the online press release is the power of search engine optimization. When you create an online press release you get a chance to include links back to your website, as mentioned. However you also get to control the anchor text of those links, and you also get to fill the press release with the keywords and phrases of your choosing. By doing this, you can get the press release highly found in the search engines.
When somebody performs a search for a topic, sees your press release and then clicks through to your website you’ll be gaining a great deal of traffic. This traffic will be highly targeted when you make use of effective SEO techniques, and your website will receive a big boost as a result.
For example, let’s say that you’re developing a new line of cheap workout clothing for runners. If you optimize your press release for that term and related phrases, then people searching for those items will come upon your press release. Reading about your company and their new release, they’ll follow through to your site and you’ll have a highly interested prospect that’s primed to be converted.
Don’t forget that with an online press release you can still potentially gain traditional media exposure. While their main benefits lie in SEO and traffic generation, online press releases are still official press releases that media outlets will pour through to try to find stories. Therefore if you’re lucky you will enjoy all of the above advantages and you’ll still receive traditional media coverage as well.
As with every other area of marketing, advertising and promotion, the realm of press releases has changed and evolved over the last decade. While traditional press releases are still powerful, online press releases are quickly growing in importance. You can increase your presence, improve your ranking in the search engines and send high quality traffic to your website.
What is Web 2.0 and Why Do I Need it to Market my Carbon Copy Pro Business ?
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The world of web 2.0 technology and services has completely changed the Internet, how we view it and how we interact and respond with the information that’s on it. Today, web 2.0 is a necessary component of an effective online marketing program like the Carbon Copy Pro System. Without it, you will be severely limiting your capacity to reach out to an extremely large portion of the population.
In the past, the world of the Internet was basically a one sided form of communication. Somebody created a website with whatever information they wanted, and that was that. You could view the page but you couldn’t really do anything else, besides maybe send an email to the site owner. But with the revolution of web 2.0 technology, the Internet became an interactive medium were everyday people can now establish online businesses such as Carbon Copy Pro. Now every single user or browser has the power to create their own content, respond directly to someone else’s content, share information with others in an instant and so on. That, in a nutshell, is what web 2.0 is all about.
There are many different web 2.0 services today that you can utilize to help promote your business. The power of web 2.0 lies in the fact that you gain immediate access to a plethora of potential prospects in ways you never could before. Additionally, you gain the potential to make your content go viral, which is when people find your content and quickly distribute it themselves around the web, sharing the information with friends, relatives and coworkers. When you can make this happen, you basically enlist a force of thousands of salesmen doing the job of marketing your website for free.
Going viral is never a guarantee, and you need the right kind of content to pull it off. In fact, you shouldn’t even try to “go viral”. Instead you should focus on providing high quality, unique content that people will take to. Content can be lots of different things, it can be entertaining, informative, educational and so forth. No matter which of those categories it falls into though, it needs to be wholly unique and it needs to be interesting and engaging. If you create content like this and share it on the major web 2.0 communities there’s a good chance you can begin sending more traffic to your site right away.
The list of web 2.0 services and websites is growing by the day. In one group you have the major profile and friend sites, such as Facebook and MySpace. They can be great for finding prospects who share similar interests aligned with the purpose or ideal of your CCPRO business. There are also the link sharing sites, such as Digg and Reddit. On these sites people post links to articles, pictures or videos and people can vote for them. The more votes your content receives, the more prominently it’s featured and the more attention and traffic you get as a result.
There are also other media sites. For example, Flickr is a place for sharing pictures and You Tube is the biggest video sharing community on the Internet. Finally, all of the buzz in the last year has been about Twitter, a service that lets you quickly send out short, informative blurbs to everyone on your list.
What you have to remember is that all of these sites are different, and an effective web 2.0 marketing strategy will incorporate many different sites and services at once. It also means that what works on one site, such as MySpace, won’t work on another site, such as Twitter or Digg. You have to customize your campaigns to be sure you’re reaching out to the targeted audience in the right way.
All of these websites have unspoken rules of interaction. In other words, the web 2.0 community is based on the interaction of people within that community. That means you need to do more than just post your own content, you need to abide by the unspoken rules and interact with other people and the content they create, commenting on it, voting for it, adding friends and so forth.
Web 2.0 is here to stay, and more sites and services continue to pop up all the time. If you want to take your online marketing efforts to another level, then you need to incorporate web 2.0 into your program and Carbon Copy Pro will show you how to do just that.
