Archive for Seo
What’s a Backlink and Why Do I Need Them for My Website?
Posted by: | CommentsIf you’re new to the world of website development and online marketing, you may have heard a lot of noise already about backlinks. Everybody always says how important they are, but what’s the real story? What is a backlink and why do you need them for your website in order to be successful?
A backlink, also known as an inbound link or an incoming link to your website, is simply any link from another website, blog or online outlet that leads to one of the pages on your own website. So anytime that you get added to somebody’s links page or blogroll, or anytime somebody references one of your products, services or articles via a clickable link, that counts as a new backlink to your site.
Now, why is it that these are so important? Well, one of the most powerful options at your disposal in order to find new prospects and customers is to be ranked highly in the search engines. That’s not always easy to pull off, particularly when it comes to crowded markets and niches. You’ll find that even with the right keyword selection and on-page SEO, that you still may not be able to crack the top listings.
This is where all of those backlinks come into play. Each backlink that you have leading to your website is like adding a vote or tally to your cause within the search engine’s complicated formulas. Every time that somebody links to you they are basically saying, hey, I vouch for that website, and that increases your value. The more backlinks you have and the better quality that they are, the more this can boost your positioning.
Yes, that means that not all backlinks are worth the same in terms of the push that they can give your own reputation and ranking. Think of it as a politician running for office. Nailing down the head of that big union in your district and getting him to support your cause will be much more valuable comparatively to getting Bob on the street corner to vote for you. Every vote counts, sure, but the backing of a powerful player means even more.
That means the best backlinks you can get for your site are the ones that come from highly reputable sites themselves. Additionally, backlinks that come from related sites as opposed to unrelated sites, and backlinks that are natural as opposed to exchanged, will be worth more as well. So ultimately, while the more links you get the better, certain ones are far more important than others.
The bottom line with backlinks is that quantity and quality incoming links will improve your positioning in the search engines. Your reputation and online presence will grow, and you will be able to find more prospects and convert more of them into customers and repeat clients. For many small websites and businesses, it can be the difference between success and failure, so clearly, backlinks are something that should not be taken lightly.
My First Wealth Masters M2 Conference
Posted by: | CommentsWell, after a long 7 hour flight to Las Vegas from the east coast I had no idea what to expect from my first Wealth Masters M2 event. After arriving at the airport I then caught a taxi to the beautiful Paris Hotel were the M2 Conference was to take place. As I approached the lobby to check in there was quite a line of apprehensive Wealth Masters participates chatting and getting to know each other.
Ferny Ceballos Kevin Thomas (Me) and Raymond Fong receiving our financial re-education at the M2 Wealth Masters event in Las Vegas
I then made my way to the end of the line and was pleasantly surprised that the last person in line happened to be my upline sponsor and one of my mentors Ferny Ceballos I’m not joking this really happened Ferny along with his partner Raymond Fong are the creators of Attraction Marketing Formula and SEO Networker. And boy did I take advantage of this situation, I picked Fernando’s brain all the way to the front desk.
After checking into my room and resting a bit I then made my way to the welcome reception were I met top earners Sophia and Aaron Rashkin on the elevator up to the reception, wow talk about a good day. I mingled and networked for a couple of hours and then returned to my room to get ready for the first day of the event.
Day One
Day one was very interesting to say the least it was pretty much centered around the impending economic collapse of the America economy as we know it. These signs have been evident all around us for the past couple of years from the dot.com bubble to the bail out of Wall Street but what made this day so interesting was the evidence to back it up. The one speaker that I found extremely impressive was best selling author Peter Schiff and his book Crash Proof-How to profit from the economic collapse, it was so impressive that I bought the book. We then heard Wayne Allen Root best selling author and 2008 Vice Presidential candidate for the Librarian party man talk about a success story this guy is in his own words relentless. When the day ended it was pain stakely obvious that the information had had an emotional and metal drain on us all by evidence of the long faces and heads held low.
Day Two
After a great breakfast and networking with people from all over world we all headed to the conference room for the beginning of day two. Day two turned out to be more up beat and not so much the gloom and doom of the previous day. The speakers provided us with viable solutions on how to profit form what could arguably be the largest wealth transfer in human history. We learned that by making sound educated financial decisions that the reality of positioning ourselves to profit in the coming years is extremely possible if we make the decision to properly educate ourselfs on financial issues that will impact our lives in the future.
Wealth Masters provided us with excellent speakers that covered a board range of topics everything form investing in collectable coins, real estate investment programs, high yield oil stocks, to one of my favorites Michael Maloney’s guide to investing in Gold and Silver. In keeping with Wealth Masters vision of Wealth, Health and Wisdom we also were entertained with motivational speakers Andy Andrews and health presenters Deanna Latson and a very informative speech by Gwen Olsen author of Confessions of an RX Drug Pusher which gave everyone an inside look at the pharmaceutical drug industry and there mission to keep everyone of us addicted to so called legal drugs solely for profits sake, this one was good and yes I got the book. Man after day two I could hardly sleep with so much information spinning around in my head, today was a good day.
Day Three
As we entered the conference hall for our third and final day I was thinking to myself wow how could they possibly top day two, well they did. Day three was basically a continuation and a part two question and answer session for all of the Wealth Masters attendees. There were part two presentations from the day before and an in depth explanation and follow up from day twos investment programs. The presenters than answered questions and made sure no question went unanswered it was this type of family atmosphere that really struck a cord throughout the audience. After words the speakers made themselves available for book signings, networking and more information on there investment programs.
The day ended with a formal Farwell Banquet and a last chance to network with everyone who attended this event. As I left and said my finial good byes you just couldn’t but think what a first class organization Wealth Masters is. I didn’t know what to expect from the first day I arrived but I know when I boarded my plane back to the east coast that Wealth Masters is truly one of the best online marketing companies out there. I look forward to a great future with this company and can’t wait to attend my next event.
SEO or PPC?
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Carbon Copy Pro Live Event Las Vegas 09
The two main components of search engine marketing are search engine optimization and pay per click management. The two are very contrasting in terms of their benefits, their costs and how you go about using them for your website. It’s important to understand how both of these components of search engine marketing wok and how you can use them to help your business’s online presence and profitability.
Search Engine Optimization
SEO entails everything you do both on your website and off your website to boost its standings in the displayed results of the search engines. There are many different pieces of effective search engine optimization. For example, you can include targeted keywords and phrases into your content, you can build the amount of incoming links you have on your website and much more.
Results you see from SEO are known as organic. A visitor to your website that arrives there from a normal query in the search engine is known as an organic visitor. You didn’t have to pay to drive that person to your website, instead it was a result of your natural placement in the search engines.
SEO takes time to become effective and is generally a gradual process. You can’t throw up some keywords on your website and expect to be number 1 in Google the next week. Instead, SEO is about boosting the value and credibility of your website over the long haul. With the right strategy deployed continually for a long period of time you will be able to see and maintain substantial results in your search engine positioning. The result, of course, is increased traffic flow to your website and a greater online presence.
Pay Per Click
PPC campaigns entail purchasing sponsored listings that appear in the search engine results. When you make a search in Google, the sponsored results show up right at the top of the page, as well as down the sidebar of the page. Every link you see in these areas has been purchased.
The main thing to remember however is that you don’t really pay for the placement, you pay each time somebody clicks on your ad to go to your website. This offers a direct link between visitors and the amount you pay, and you can control your daily budget to limit how much you end up spending. The way that the listings are determined is through an ongoing bidding process. The more you are willing to spend per click, or per visitor, the higher you will end up getting ranked.
The great benefit of PPC is that it is instantaneous. You may not be able to run a masterful PPC campaign right away, but as soon as you create and launch a campaign, you will start seeing results. Therefore it’s an extremely powerful way to make an immediate impact on your traffic.
As opposed to SEO however PPC of course costs you money. If you don’t target your market appropriately and bid on keywords strategically, you can end up wasting a good deal of money. Another important aspect of PPC management is developing effective landing pages that convert visitors who click on your links. This is extremely important when every visitor you receive has been paid for.
Clearly there are many differences between search engine optimization and pay per click campaigns. SEO produces long term results and doesn’t cost you money directly. PPC can produce instant results but will cost you every time someone ends up on your website.
An effective search engine marketing strategy will usually incorporate pieces of both. It’s all about fitting a specific plan into a budget you can afford, and deploying tactics that help you achieve your specific goals. For example, if you just created a website and want to begin seeing traffic right away, bidding highly on some of your important key phrases will help you gain an immediate presence.
However, to keep costs down in the long run while further developing your presence, you will have to use SEO to help climb up the rankings. PPC is also commonly used when you are directly trying to sell a product or service to someone, as opposed to convert them over longer periods of time.
Be sure to consider both PPC and SEO when developing your Internet marketing strategy. Both can pay huge dividends for your website, but as mentioned they are extremely different from one another. Used in conjunction, they can be an extremely powerful tag team of Internet marketing.
